The 36-year-old runs the biggest Red Army uniform rental business in Jinggangshan, a city named the "support of the comrade unrest" somewhere down in the mountains of Jiangxi.
Mr Yu began the Xiangganbian Red Army uniform organization 10 years prior. In any case, it's just over the most recent three years that the business has extremely taken off, on account of the tenacious push of devoted training by President Xi Jinping.
"Five to 10 years prior, the majority of the guests were travelers, and not a great deal of them wore Red Army outfits," he said. "In any case, in the last a few years, the majority of the guests we see are participating in examine visits.
A large portion of the guests to Jinggangshan presently are government workers, representatives of state and private endeavors, and understudies. They are sent by their bosses or schools as a component of their work or study necessities.
The quantity of individuals setting off to the city for contemplate visits hopped by more than 50 for each penny consistently from 2015 to 2017, as indicated by the Jinggangshan government.
Around 450,000 took the visits in the initial 11 months a year ago, up 51.22 for every penny from multi year sooner. That number is right around three times the city's populace of 160,000.
Many, however not all, administration services, organizations and schools make it obligatory for their representatives or understudies to wear period regalia for the four or five long stretches of site visits and classes amid a Jinggangshan think about visit.
Mr Yu said wearing a Red Army suit – the uniform of Communist guerillas in the late 1920s and mid '30s amid the common war against the Nationalists – while going by the city had turned into a wonder.
Wearing one of the regalia, a lady holds up with a horde of guests to climb the limited stairs to see the room Mao Zedong once utilized when he drove the guerilla armed force.
"My work unit leased the uniform for me," said the lady, who works for a state-run sports foundation. "I need to wear it consistently I'm here."
Another guest, 19-year-old Li Feifei from adjacent Zhuzhou, said going to Jinggangshan was an affair she could flaunt to her previous secondary school cohorts.
With the pattern grabbing hold, Jinggangshan's chronicled locales currently appear as though they are facilitating mass cosplay social events. Busloads of formally dressed guests swarm the city's gallery, Mao's two previous homes, and the peak where Communist powers battled off the Nationalist armed force.
Frameworks likewise walk the trails where Communist guerillas subtly sneaked sustenance into the mountains as they were blockaded by Nationalist warriors in 1928 keeping in mind the end goal to "encounter the hardship" of the early party followers.
Photos of these red training visits have started contention on the web. In May, photographs indicating religious administrators from government-authorized Catholic temples visiting Jinggangshan in Red Army suits drew fire from Catholics abroad.
In 2016, photographs demonstrating 60 Macau clubhouse representatives in Red Army clothing brought up issues about how the betting business is cosying up to the gathering.
Mr Xi has advanced red instruction since he came to control that year. Under his aegis, the gathering has strengthened its clampdown on nonconformists and web restriction.
The legislature has likewise utilized red training to advance gathering reliability as a "confidence", or xinyang in Chinese, a term that can likewise be interpreted as "religion".
Saints and legends are regularly featured in the examination visits. Aides recount exciting stories about youthful warriors yielding their lives as the gathering put in over two years somewhere down in the mountains of Jiangxi territory in the wake of withdrawing from the Nationalists in Hunan.
As anyone might expect, a noteworthy customer for uniform rentals is the Jinggangshan National Youth Education Center for Modern History, under the protection of the Communist Youth League, which sorts out visits for youngsters.
Be that as it may, Beijing seems worried that its message is being lost in the midst of the regalia and tourism. An article in party daily paper Guangming Daily a month ago cautioned that a considerable lot of the examination visits had moved toward becoming "touring paid for by the administration".
Another, in a magazine partnered with state-run Xinhua, said numerous members minded just in regards to taking pictures of themselves in uniform outside noteworthy locales and were not genuine about concentrate the philosophy the gathering "needs to put into their souls".
He functioned as a visit guide and set up a photograph studio after he graduated, at that point started offering and leasing Red Army regalia in the wake of seeing visitors posturing for pictures in straightforward period outfits.
With his uniform rental business developing, Mr Yu has broadened into different regions, including offers of Red Army garbs, organic product, remote headphones to tune in to visit directs, and even visitor houses. He presently utilizes 100 individuals and is expecting to grow his group to 300 by 2021.
He is likewise planning to stretch out his business to all significant red instruction bastions, including Yanan, Zunyi, Dabieshan, Beijing and Shanghai. The initial two are points of interest of the gathering's memorable Long March, and the third is the site of its triumph over the Nationalists.
While his business in Yanan, Shaanxi – the dim regalia of the Eighth Route Army amid the Long March – is doing great, Mr Yu said the "must-do" culture of Jinggangshan to get spruced up was not yet settled there.
Be that as it may, he trusts it is just a short time, and entrepreneurial composes in these spots have been purchasing regalia from him to begin leasing to visit gatherings.
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